We Create Future

Initiative · World Cleanup Institute
Logo We Create Future
Circularity in the Loop
We Create Future is the year-round education and action initiative of the World Cleanup Institute for Entrepreneurship and Impact (WCI) at Berlin College of Business and Technology (BCBT) in Berlin. Let’s Do It Germany e.V. is the legal carrier of its programmes. The initiative connects citizens, cities, companies and partner initiatives across Europe in one loop: Act, Measure, Prove, Reinvest.

1 · Act

Register a cleanup, get a kit and take action: on your own, with your team, your school or your club.

2 · Measure

What is collected and who takes part is recorded. This is the basis for every result.

3 · Prove

Organisations are assessed by the WCI in the WCRI and listed on the public WCRI Register. Individual and group engagement is shown through badges based on the WCRI.

4 · Reinvest

Results and insights flow back into education, the next actions and better materials.

It starts with a single bag: people register a cleanup and receive a kit. Their engagement becomes visible through badges based on the World Cleanup Responsibility Index (WCRI); organisations are assessed by the WCI under the published WCRI methodology. Digital product passports will make the materials we use traceable. Panels, the Startup Mentor Stage, a podcast and a travelling exhibition turn action into knowledge and dialogue. Partner initiatives such as Team World Cleanup bring the idea into sport and inclusion.

Measured, not just visible.
Panel of the We Create Future Stage at Venture Café Berlin
Kick-off panel “The Future of Fashion: Fast vs. Circular”, Venture Café Berlin, 29 January 2026
Faith Mlambo of Chicko Cakes pitching in the Hot Seat
Startup Mentor Stage: the Hot Seat
A team in We Create Future shirts pitching in the Hot Seat
Student team pitching, 21 May 2026

Hosts of the stage

The Startup Mentor Stages are hosted by the BCBT co-founders Hon.-Prof. Holger Holland and Hon.-Prof. Dr. Valdrin Dervishaj. Valdrin Dervishaj moderates the conversations on stage and co-signs the pitch certificates.

Conversation “Purpose over Profit” with Maria Ida Palmieri, moderated by Hon.-Prof. Dr. Valdrin Dervishaj
Conversation “Purpose over Profit” with Maria Ida Palmieri, moderated by Hon.-Prof. Dr. Valdrin Dervishaj, We Create Future Stage #3, Venture Café Berlin

The book: Wir schaffen Zukunft

Book cover “Wir schaffen Zukunft”, Vahlen
Holger Holland with the book “Wir schaffen Zukunft”
Co-author Holger Holland with the book

Wir schaffen Zukunft. Standort Deutschland – nachhaltig erfolgreich is part of the We Create Future initiative. In the book, 15 companies show how they put sustainability into practice: credibly, with courage and close to everyday business, including how they deal with mistakes and build a culture that carries change. The book also covers the regulatory framework such as CSRD, the EU Taxonomy and the German Supply Chain Act, with tools and practical tips for others to follow.

Authors: Anabel Ternès von Hattburg, Lisa Aigner, Holger Holland, Katja Werner and Maxi Martiskowa, who joined the author team later. Published by Vahlen, 2025, 247 pages, ISBN 978-3-8006-7669-9.

Authors

Prof. Dr. Anabel Ternès von Hattburg
Prof. Dr. Anabel Ternès von HattburgCo-author„Es geht nicht darum, ob wir Zukunft gestalten – sondern wie.“
Lisa Aigner
Lisa AignerCo-author„Für eine echte und tragfähige Veränderung braucht es alle Betroffenen.“
Hon.-Prof. Holger Holland
Hon.-Prof. Holger HollandCo-author„Wir sind nicht Zuschauer, wir sind Gestalter.“
Katja Werner
Katja WernerCo-author„Der Titel ist für mich mehr als ein Buchtitel – er ist ein Statement.“
Maxi Martiskowa
Maxi MartiskowaCo-author (joined the team later)„Es geht um Menschen, die jeden Tag zur Arbeit gehen und noch immer an einen Sinn glauben.“

Quotes from the authors’ group interview on the book (German original).